Whose Choice Is It Anyway?
Students discuss the ethics of neuromarketing after learning about an experiment conducted by the Brown Human Neuroimaging Lab at Baylor College of Medicine. This study involved fMRI imaging of participants' brains while they sampled Pepsi™ and Coke™ to study what parts of the brain register preference and how cultural influences affect preferences.
Forbes magazine article "In Search of the Buy Button"
Grade Level: 5-8
Lesson Length: 1 class period
Optional Activity: Students can participate in and analyze a Taste Test Experiment to discover if brand name influences soft drink preference.
Optional Activity Length: 1 class period
|Teacher Guide||90.87 KB|
|Info Sheet: Data Tables||43.76 KB|
|Montague's Experimental Results||518.6 KB|
|Question Sheet on Montague's Experiment||89.79 KB|
|Documents in MS Word format||1.07 MB|